How many times have you opened up a pack of cards and said to yourself “I wish I had some input on what is put in these packs”?

Well, with the help of Upper Deck CEO Richard McWilliam, now you can.
At a discussion at the 2007 Hawaii Trade Conference McWilliam said he would answer any email (or appoint an Upper Deck representative to answer) that offered constructive criticism about his products.
Well, he has kept his promise and created an email address for this: ceo@upperdeck.com.

In Sportsfest news, Minnesota Vikings new first-round draftpick Adrian Peterson has just been added to the show’s autograph lineup. Peterson will be signing on Sunday June 10 and will be part of an already impressive panel of guests.