In auction news, Memory Lane will be appearing on the July 22 episode of my favorite TV show, Entourage. This is really big news and it's very important whenever the hobby gets covered in the national media for anything. Also, in a hobby that is sometimes surrounded by crooks and controversy, it is cool to see such a positive spin put on the memorabilia industry.

Pictured left to right: Kevin Dillon (Johnny Drama), JP Cohen (Memory Lane), Dan Wulkan (Memory Lane), Jerry Ferrara (Turtle), Louis Lombardi (Entourage)

I just got off the phone with Memory Lane’s Daniel Wulkan and he shared some of his company’s experiences that took place on the set of the hit HBO series.

Wulkan told me that representatives from the show approached the auction house to do a mock auction, and in addition, they were asked to be on the show as featured background actors.

“They loved our website, our style and our vision,” said Wulkan. “After the first meeting with them they just fell in love with all of our ideas. We pretty much acted as auction consultants and pretty much oversaw everything in development with that scene.

"It's huge for Memory Lane because it puts us on the map for doing any type of a high-end sports memorabilia auction. Being involved with an award-winning show really showcases the whole industry."

The episode, directed by Mark Mylod, involved characters Johnny Drama and Turtle attempting to purchase a piece of sports memorabilia in a live Memory Lane auction.
Wulkan couldn’t tell me too much about the episode, but said preliminary cuts looked really impressive.

To catch this episode's premier tune into HBO July 22, at 10pm EST.


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